Almost every kid has seen the Lion King and is familiar with the phrase 'Hakuna Matata'. This is a 'Swahili' phrase that means 'no worries'. Very little of the good stuff about Africa gets positive coverage in the mainstream media rendering most outsiders' perception of Africa a little bit one-sided. This t-shirt is a playful way of declaring that no matter what people may say, it really doesn't matter. It's about taking control of the narrative and choosing to smile regardless.